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Category: UX Methodology

Learn practical explained UX methods, with examples and templates.

Design thinking and focus groups to drive product innovation

Design thinking and focus groups to drive product innovation

I want to introduce you into a design for focus groups that integrates methods from design thinking. If you do not know what a focus group is go to my previous article. In brief, a focus group is a method of user centred design. It can be conducted to discuss ideas, concepts, routines with people. Additionally, it could also be a discussion about experiences with a product or opinions about a future product. An advantage, e.g., to a questionnaire, is…

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Paper prototype (part 2) – A design guide

Paper prototype (part 2) – A design guide

Paper prototyping is a method to quickly test the usability of an interface design with users. The interface is a sketch on paper or a very simple wireframe. At the end of this article you know how to design a paper prototype with different materials and how to create different interactions on paper. This guide should also help you to avoid some of the pitfalls. This article is the second about paper prototyping. Learn about how to plan and conduct…

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Paper prototyping (part 1) – How to guide

Paper prototyping (part 1) – How to guide

Paper prototyping is a method to quickly test the usability of an interface design with users. Due to its low cost on resources and time, it is possible to rapidly create a paper prototype and gain user insights. Further, due to the simplicity of the paper prototype, users are more willing to give honest feedback (Gerber and Maureen, 2012). At the end of this article you will know what paper prototyping is, what goals you can reach with it, what…

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Thematic Map Analysis for qualitative data analysis

Thematic Map Analysis for qualitative data analysis

What is it? You can use thematic (map) analysis to analyze qualitative data from user studies, such as interviews, focus groups, workshops, diary studies, or contextual inquiries. It is possible to analyze data with behavioural elements or attitudes (thoughts, believes, and reported needs etc.) with a thematic map analysis. In the analysis process significant data segments are first identified and then summarized in keywords or key phrases. Further, in an iterative process those keywords or key phrases are then used…

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