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Category: UX Methodology

Learn practical explained UX methods, with examples and templates.

Paper prototyping (part 1) – A practical guide

Paper prototyping (part 1) – A practical guide

Paper prototyping is a method to get feedback from users about an interface design to increase its usability. The interface is a sketch on paper. It is possible to rapidly create a paper prototype and gain user insights due to its low cost on resources and time. Further, due to the simplicity of the paper prototype, it is easy to engage users to provide honest feedback (Gerber and Maureen, 2012). At the end of this article you will know what…

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Thematic Map Analysis for qualitative data analysis

Thematic Map Analysis for qualitative data analysis

What is it? You can use thematic (map) analysis to analyze qualitative data from user studies, such as interviews, focus groups, workshops, diary studies, or contextual inquiries. It is possible to analyze data with behavioural elements or attitudes (thoughts, believes, and reported needs etc.) with a thematic map analysis. In the analysis process significant data segments are first identified and then summarized in keywords or key phrases. Further, in an iterative process those keywords or key phrases are then used…

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