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Category: UX Methodology

Learn practical explained UX methods, with examples and templates.

Thematic Map Analysis for qualitative data analysis

Thematic Map Analysis for qualitative data analysis

What is it? You can use thematic (map) analysis to analyze qualitative data from user studies, such as interviews, focus groups, workshops, diary studies, or contextual inquiries. It is possible to analyze data with behavioural elements or attitudes (thoughts, believes, and reported needs etc.) with a thematic map analysis. In the analysis process significant data segments are first identified and then summarized in keywords or key phrases. Further, in an iterative process those keywords or key phrases are then used…

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